"Limited Edition Web Directory"

Pay Per Click for quick traffic...

Ok, so now if you are looking to get quick traffic because you have a product that you need to sell, promote or just because you want to and have the budget, PPC (Pay Per Click is the option. By far the most popular PPC advertising has to be Google Adwords, and following are Yahoo Search Marketing and Microsoft adCenter.

A web directory is a website that contains links to websites based on category and subcategory (you can compare it to the Yellow Pages). Most of the best web directories have human editors that will review the websites before they are included. There are various types of web directory such as Free Submission, Paid Submission, Bid for Position and Reciprocal Link. Besides contain a list of website by category, directories help build link popularity to website owners. Once a website is including to a web directory, search engines such as Google will index the website address, creating a link back to the website that was submitted.

What is PPC?

PPC is exactly what is means you Pay Per Click. Years ago the more popular way to advertise on website was measured in impression. You would pay a certain amount for your ad or banner to be impressed thousands of time. But this way you were not guaranteed unique visitors. With PPC you are guaranteed and actual visitor coming to your website by a specific keyword that person was searching for. It's like if you had an actual physical store and you had for example 100 people walk in. This does not mean that they will purchase or register for anything you have to offer, on that part you need to get creative to get the customers attention.

How does PPC work?

Pay Per Click Advertising (PPC) lets you bid on a specific keyword. Based on what others are bidding, the higher you bid the higher your ads will show in the Sponsored Links results. Remember this is targeted advertising, you will only get people based on the keyword you have selected. If you see below I searched for the keywords"adwords" and 1 Sponsored Link shows above the organic results and about 10 to the right.

You can sign up and be ready to advertise in minutes:

Google Adwords
http://www.google.com
Adwords charges $5 one-time setup fee.

Yahoo Search Marketing
http://www.yahoo.com
Yahoo charges a non-refundable $30 initial deposit and credits you $25, which means you pay $5

adCenter
http://www.microsoft.com
adCenter charges a one-time setup fee of $5

Note: If you decide to try PPC, it's recommended to start with just one of the 3 services. If you don't run your campaign correctly you can spend alot of money.

What specific keyword to use.

This is something that you need to research first before including any keywords in your ad campaign. Keep this in mind, if you are selling 'Vitamin C" and you use the keyword "Vitamins" or "Health Products" you are going to get people that are not really interested to buy just look, the keyword term is to general. Now if you specifically use "Vitamin C" or "Buy Vitamin C" you get better targeted traffic. Each PPC service has a FREE keyword suggestion tool, which will give you a selection of different words based on the keyword you input. You can also use the following fee based service:

WordTracker
http://www.wordtracker.com

Compete Keywords
http://www.compete.com/keywords

Keyword Discovery
http://www.keyworddiscovery.com/

Keep making changes...

As you start your advertising campaign you will learn which keywords are worth bidding for and which you could eliminate. Remember to set your monthly and daily budget. You also have the option to have the campaigns off at certain time or days. You need to create a good landing page, which will be the page that people will go to once they click your Ad. This is like a sales page and it's an extension of your PPC Ad, you need to make it interesting enough to hold the customers attention. At this point you can use you Google Analytics to see your conversion rate.

Organic vs. PPC?

Organic results are the results that search engines return based of it's algorithm. Search engines will analyse to see how relevant your website is to what a person is searching for. Organic is free, but it takes more time. PPC is paid based on a specific keyword, traffic results are very quick.

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